#24 Never use WhatsApp for Business… for business
#24 Never use WhatsApp for Business… for business Never use WhatsApp for Business… for business. Why? Let me tell you a story. Background It looks like most companies are unable to get out of their core competency and at best can only become second best to real leaders. Let’s consider the history. IBM core competency was mainframes and consulting. They were innovative enough to invent a personal computer, but were they able to monetize that advantage? No. They just did not get it. And their OS/2 attempt to enter PC software business was an ultimate failure. Not to mention that their Lotus suite is only remembered today by industry veterans. Long story short, they sold their PC business to Lenovo in 2005. R.I.P. IBM PC business. Microsoft instead was able to utilize the competitive advantage of PCs. Their core competency was the common OS and Office applications. They did not care who makes PCs as log as they were running Windows and MS Office. Microsoft was also the ...